A recent article in Economic Times discusses why it is absolutely essential for SMEs (Small and Medium Enterprises) to take the digital approach in marketing their products and services. It says “..
if you really want to exist, let alone succeed and grow, you need people to know about you.
You also need people to become aware of the services and products that you have to offer — and how these offerings can help them improve their life. While age-old methods of advertising on billboards, newspapers, and TV are still available, if you wish your name to spread like wildfire, the only way out is going online.
Why SMEs should take digital marketing seriously